1. Less Text, More Video

The content you post on social media cannot be text-heavy. Chances are, your audience will not read an entire block of text; if they do, they will think you need to get to the point. Therefore, every post you put out should have a video or image attached to it.

2. Get Your Own Photos Taken

Stock images do not generate the same results as authentic images. Because of this, they will harm SEO. Generally, there are three tips when it comes to getting unique pictures for your social media:

  1. Hire a local photographer
  2. Beginners can take photos on a high-quality smartphone
  3. Images should summarize the text around them

3. Repurpose Your Evergreen Content

Studies show that people can remember visual information 65% longer than text. Use this statistic to your advantage and repurpose the content you have. Some ways to do this include creating infographics, graphs, charts, and images from the information you already have.

4. Share Customer Testimonials and Reviews

Displaying customer testimonials and reviews is a great way to gain the trust of your customers. Many consumers report not even purchasing a product until they read positive reviews.

5. Search for the Latest Visual Trends

Knowing which visuals are effective is important before posting anything on your pages. Searching on Google and other social media platforms for trends are a few ways to learn more about what is currently popular online.

6. Host Competitions

Running competitions for your followers to participate in is a great way to increase engagement. Here are three ideas for guidelines to increase engagement through contests:

  1. Like, comment, and share to enter
  2. Tag a friend
  3. User-generated content

7. Tag Influencers and Bloggers You’ve Quoted

Quoting influencers is one way to help increase engagement on your page. The influencer will often appreciate your highlight and may repost the content they are tagged in.

8. Add Social Media Buttons to Email Newsletters

Social media and email marketing should be crafted to work hand-in-hand. Implementing links to your social media in your email campaigns is a great way to integrate the two.

9. Use the Right Hashtags

When used correctly, hashtags will help put your content in front of a wider audience. However, it is essential to understand how to use hashtags on each platform, as they do not work the same universally.

10. Include Stories and Reels

Instagram stories and reels are a great way to increase engagement. People tend to be more interactive with short videos.

11. Add Interactive Elements to Connect with Users

Including quizzes or riddles in your content boosts your post’s engagement. Many users find it irresistible to pass a quiz on social media.

12. Engage with Industry News

Showing that you care about the same things your audience does is a great way to connect deeper with them. In addition, responding to industry-related current events and sharing your thoughts will establish credibility and trust.

Read more about Creating Engaging Social Media Content at searchenginejournal.com

Book a Consultation
Tell us about yourself
Send Us A Message
Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.