1. Less Text, More Video
The content you post on social media cannot be text-heavy. Chances are, your audience will not read an entire block of text; if they do, they will think you need to get to the point. Therefore, every post you put out should have a video or image attached to it.
2. Get Your Own Photos Taken
Stock images do not generate the same results as authentic images. Because of this, they will harm SEO. Generally, there are three tips when it comes to getting unique pictures for your social media:
- Hire a local photographer
- Beginners can take photos on a high-quality smartphone
- Images should summarize the text around them
3. Repurpose Your Evergreen Content
Studies show that people can remember visual information 65% longer than text. Use this statistic to your advantage and repurpose the content you have. Some ways to do this include creating infographics, graphs, charts, and images from the information you already have.
4. Share Customer Testimonials and Reviews
Displaying customer testimonials and reviews is a great way to gain the trust of your customers. Many consumers report not even purchasing a product until they read positive reviews.
5. Search for the Latest Visual Trends
Knowing which visuals are effective is important before posting anything on your pages. Searching on Google and other social media platforms for trends are a few ways to learn more about what is currently popular online.
6. Host Competitions
Running competitions for your followers to participate in is a great way to increase engagement. Here are three ideas for guidelines to increase engagement through contests:
- Like, comment, and share to enter
- Tag a friend
- User-generated content
7. Tag Influencers and Bloggers You’ve Quoted
Quoting influencers is one way to help increase engagement on your page. The influencer will often appreciate your highlight and may repost the content they are tagged in.
8. Add Social Media Buttons to Email Newsletters
Social media and email marketing should be crafted to work hand-in-hand. Implementing links to your social media in your email campaigns is a great way to integrate the two.
9. Use the Right Hashtags
When used correctly, hashtags will help put your content in front of a wider audience. However, it is essential to understand how to use hashtags on each platform, as they do not work the same universally.
10. Include Stories and Reels
Instagram stories and reels are a great way to increase engagement. People tend to be more interactive with short videos.
11. Add Interactive Elements to Connect with Users
Including quizzes or riddles in your content boosts your post’s engagement. Many users find it irresistible to pass a quiz on social media.
12. Engage with Industry News
Showing that you care about the same things your audience does is a great way to connect deeper with them. In addition, responding to industry-related current events and sharing your thoughts will establish credibility and trust.