Digital Marketing and Privacy

Digital marketers use to rely on third-party cookies to produce highly-targeted ads. Cookies allow the software to collect sensitive customer data based on extremely specific information. Unfortunately, this strategy inevitably leads to privacy risks and a decrease in trust from the public. 

In the past few years, digital marketing has taken a new direction and focused on protecting consumers’ privacy by using less invasive advertising. 

Contextual Targeting

Contextual targeting uses context-specific advertisements that are personalized for a whole audience. This type of targeting protects users’ privacy yet is still relevant to their interests in seeing the ad. Contextual targeting allows digital marketers to increase brand awareness without depending on invasive behavioral tracking.

Email Lists

Email lists are another great tool digital marketers can use to reach out to a brand’s audience. Typically, customers offer their email to a company in exchange for special updates and deals. Creating a stronger direct relationship with the consumer is the ultimate goal of email lists. In addition, email lists ensure the privacy of the consumer stays between the company and the user’s email inbox. 

Organic Social Media

Organic social media encompasses all content pieces that are not paid promotions or advertisements. For a brand to maximize its reach without paying for ads, it is important to focus on its brand identity first. Remaining consistent through visual content, SEO, and posting is critical for organic social media growth. 

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.