Define Your Brand Voice and Make it Unique

One way to help develop your brand is to imagine it as a person. Some questions to ask include:

  • How do they react to sensitive topics? 
  • How are they?
  • Do they tend to be shy or want to be the center of attention?
  • What are they passionate about?

By answering these questions, you will be able to identify your brand personality, which will help in your marketing strategies in the long run. 

Uniqueness is another important element to keep in mind when developing a brand. Understanding the types of life habits and mindsets that come with a personality helps to align with what the brand is trying to promote. 

Define Brand Principles and Make Sure They’re Present in Everything You Do

Brand principles define business practices and the core of your marketing message. These principles must be embedded into everything your brand does as they are the outline for the brand’s core message. Revisiting your core message, or mission statement, and ensuring it aligns with what you promote is critical to make sure all your brand elements are working together. 

Identify Your Brand Magic and Amplify It

Once you have identified your brand voice and principles, you need to find your magic. Brand magic is what gives your brand its ‘wow’ factor. This magic is created through the intangible feeling that surrounds your brand. You foster brand magic by paying attention to the unique angle and tone that you are working to build over time. The brand magic is what makes people connect with your brand. 

Read more about Brand Magic at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.