Video Content

54% of viewers report that they would like to see more video content from their favorite brands. Platforms like Instagram, YouTube, TikTok, and Snapchat are essential for your marketing mix as they provide a place for your audience to see videos and engage with the content. 

Personalized Email Marketing

Because of the decline in third-party cookies, the importance of owned media is increasing. You own all your subscriber data and information and do not have to rely on a big data company for email marketing. 

Online Communities

A growing number of 36% of Americans report being lonely. As disconnection grows, it is more crucial now than ever for brands to bring people together. Businesses can create online communities that promote their brand while also providing a space for people to come together. 

Mobile-First Everything

It is crucial to build your website in a way tailored for mobile users first. Typically, businesses rely on making their websites for a desktop, but consumers are more likely to come across them on their mobile devices.

Read more about Digital Marketing at inc.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.