The Rise of Social Media

Over 4 billion people are active on social media across the globe, with continual growth projected. Businesses are familiar with the world of social media, as many think it plays an integral part in their marketing. Many marketers say that social media is among the top two most important marketing channels.

A Strategic Approach to Social Media Marketing

Effective social media marketing begins with a strategic plan. It is crucial to begin your social media marketing journey with a plan. Otherwise, getting lost and losing sight of your goals becomes easy. The goals you set for your social media marketing must be measurable and also align with your overall business and digital marketing strategy. Suppose your social media works hand-in-hand with your other marketing efforts. In that case, you can expect to see the effectiveness as a result.

Integrating Branding Into Your Social Media Strategy

Social media is great for brands to connect directly with their audience. On these platforms, businesses can gather consumer feedback and have access to specific insights on them. Effective social media marketing is intentional about incorporating branding into all of the content pushed out. Businesses need to be aware of which platforms their audience is on, so they put their time and effort into the most successful channels for their business.

Define Your Social Media Marketing Content Strategy

Consistency is key for businesses to succeed on social media. Every piece of content created and pushed out must relate to your strategic approach. Likewise, content shared may be different depending on the channel it is shared on.

Designating a Social Media Marketing Budget

Having a budget behind your social media marketing strategy is crucial. Social media should be seen as an investment as it takes time and expertise to execute. Without a specific budget in mind, social media can easily be pushed aside and not used to its full potential.

Remaining Flexible in Your Approach

Creating a strategic plan and guidelines for your social media marketing is important, but it is equally important to recognize that it should be flexible. For your social media to be as successful as possible, you must remain open to new trends or ideas that come your way.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.