Designing An Effective Logo

Logos are crucial in your brand for gaining brand recognition. Solidifying your logo and creating it intentionally is important because people will be able to recognize your business at a glance.

Be Consistent With The Experience

Consumers will not do business with inconsistent companies. Therefore, building your brand around consistency is necessary for your business to succeed. Consistency within a brand could look like positive customer experiences, shipping costs, and communication. Once you have established consistency with your brand, you can control how consumers see your company.

Define Your Brand

It is crucial to understand and define your brand values early on. For example, your brand must stand behind some environmental, social, or economic cause. These brand values help engage consumers and allow them to connect with your brand.

Brand Position

Define what sets your brand apart from the competition. Once you have outlined your brand positioning, create a strategy that will help place your brand in front of the consumers in a way that will make them appreciate the value you offer.

Brand Exposure

You should utilize a variety of promotional channels to increase your brand exposure. Some of these channels include social media, blogs, newspapers, and advertisements. In addition, establishing a personality for your brand will help you remain consistent in your messaging and will give your audience more of a reason to choose your brand over the rest.

Brand Personality

For your brand to be successful, you need to create an identity for your brand. Personalizing your brand will help consumers better identify with it and be able to experience your brand to the fullest.

Brand Review

Over time, brands will either grow, remain stagnant, or recede over time. It is important to revisit your branding strategy to ensure that you are keeping it relevant. As trends change and time goes by, it is not uncommon to adjust your brand strategy. Consider analytics and reviews to guide your brand in the right direction.

Read more about Revamping Your Company’s Branding at

Book a Consultation
Tell us about yourself
Send Us A Message
Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.