Understanding Your Target Audience

It is crucial to have a strong understanding of who your target audience is in your marketing strategy. This extends into social media marketing as well. First, you want to identify your audience. Look into demographics such as age, gender, income, location, and education status. Consider the general values you believe this audience will share.

Next, create buyer personas that reflect your research for targeting your audience. By making these personas, it will be easier for you to develop a strategy for addressing specific pain points, needs, or motivations your consumers may have. The better your understanding of your consumers, the more likely you will be able to appeal to their needs and gain their interest on social media.

Conducting market research is another step you should take to understand your audience fully. Some methods to consider taking when doing market research include:

  • Surveys
  • Social listening
  • Focus groups
  • Competitor analysis

Selecting The Right Social Media Platforms

Some factors to consider when narrowing down which social media platforms your business should use include the following:

  • Your target audience
  • Business objectives
  • Content strategy
  • Resources

It is no secret that each social media platform has its own strengths and weaknesses. When determining which platform to push content out to, be sure you understand their best practices.

  1. Facebook
    • Use Facebook Insights and advertisements to track engagement and broaden the reach
  2. Instagram
    • Implement a hashtag strategy to boost the visibility of your content and test out Instagram Stories to post live content.
  3. Twitter
    • Connect with your audience using Twitter chats
  4. LinkedIn
    • Connect with professionals in your industry
  5. YouTube
    • Implement a keyword strategy and optimize your video titles and descriptions.

Creating and Curating Engaging Content

Creating strong, engaging content is crucial to attracting consumers’ attention on social media. Some types of content to consider implementing into your strategy include:

  • Visual content
  • User-generated content
  • Educational content
  • Interactive content

Be sure that your content is highly engaging, consistent, authentic, and straight to the point to increase the chances of consumers stopping to engage with your content.

Implementing Social Media Advertising

There are several different types of social media advertising options you can consider implementing into your online strategy. You want your ads to reflect your company’s branding and engage consumers. Some of these strategies include:

  • Sponsored posts
  • Display ads
  • Video ads
  • Carousel ads

Analyzing and Measuring Social Media Success

Looking over and analyzing the metrics behind your social media marketing is essential. It will be impossible for you to improve and gain information about your audience’s preferences without constantly looking at and adjusting metrics. Consider using Google Analytics, social media built-in analytics, or even social media management tools to gain more insight into your content’s performance.

Read more about Social Media Marketing at nerdbot.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.