Targeting and Testing

Selecting the correct target audience is crucial at the start of any campaign. Marketers can use tools to target specific geographic locations, devices, and demographics to be sure their content is put out in front of the right audience. Although these tools are helpful, the audience remains fairly broad.

Google Trends comes into play in these scenarios. This tool allows marketers to analyze information based on specific terms that are connected to their campaign. Some information Google Trends provides includes:

  • Volume of searches
  • Period of searches
  • Interest in terms
  • Seasonality of searches

Check on the Competition

Google Trends gives digital marketers a better understanding of the competition. By knowing when the periods are when there is less competition in the market, digital marketers can advise when you will have more significant success on a smaller budget. Many companies can be frustrated with the cost of a click on one of the popular search terms, but Google Trends can help weed out the keywords that the audience is using for a lower price.

Google Trends helps digital marketers focus on which keywords are the most relevant for a topic and will help create effective digital PR features in media. It is important to be aware of using the correct terms in specific time frames to help with your article’s search ranking.

Bringing in Help

Partnering with a digital marketing team is a great way to access knowledge and expertise across all marketing sectors. Professional digital marketers will have their finger on the pulse of what is trending and how to take advantage of the marketing space. Implementing Google Trends and bringing in an agency to help with your digital marketing needs is a great way to help you reach your business goals.

Read more about Google Trends and Digital Marketing at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.