Targeting and Testing
Selecting the correct target audience is crucial at the start of any campaign. Marketers can use tools to target specific geographic locations, devices, and demographics to be sure their content is put out in front of the right audience. Although these tools are helpful, the audience remains fairly broad.
Google Trends comes into play in these scenarios. This tool allows marketers to analyze information based on specific terms that are connected to their campaign. Some information Google Trends provides includes:
- Volume of searches
- Period of searches
- Interest in terms
- Seasonality of searches
Check on the Competition
Google Trends gives digital marketers a better understanding of the competition. By knowing when the periods are when there is less competition in the market, digital marketers can advise when you will have more significant success on a smaller budget. Many companies can be frustrated with the cost of a click on one of the popular search terms, but Google Trends can help weed out the keywords that the audience is using for a lower price.
Google Trends helps digital marketers focus on which keywords are the most relevant for a topic and will help create effective digital PR features in media. It is important to be aware of using the correct terms in specific time frames to help with your article’s search ranking.
Bringing in Help
Partnering with a digital marketing team is a great way to access knowledge and expertise across all marketing sectors. Professional digital marketers will have their finger on the pulse of what is trending and how to take advantage of the marketing space. Implementing Google Trends and bringing in an agency to help with your digital marketing needs is a great way to help you reach your business goals.