Strong Product Images

It is essential to use strong product images in your marketing materials. Taking and using high-quality images is a great way to increase sales and build your consumer’s trust. Consider investing in high-quality equipment to take pictures or bring in a professional to help you.

There is no such thing as ‘over-doing’ your product photoshoots. If your images are intriguing and interesting, consumers will want to see more of your product. Conversely, poor product photography will make consumers think your brand is cheap and not worth investing in.

Using Social Media Effectively

As a business, it is important to incorporate more visuals into your marketing materials than just pictures of your product or services. Use social media as a platform to promote your business and generate interest in your brand. Research has proven that social media can increase a brand’s sales by 23% if used effectively.

Creating a Visual Content Strategy

Some key strategies to follow to ensure that your visual content is consistent include:
Identifying what type of content will add value to your brand. Begin by deciding your digital marketing goals, and then work backward.

  • Perform market research and identify exactly who your audience is.
  • Once you have determined the content strategy, executing your plan is important.
  • Be sure that your visuals are as high-quality as your budget allows.
  • Track your results and progress.

Types of Visual Content to Create

There are unending amounts of types of visual content that can be implemented into your digital marketing strategy. Some examples include images, videos, GIFs, and infographics.

Read more about Visual Content at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.