Insights

Any good marketing decision starts with a clear understanding of consumer behavior, so that’s where we begin. We want to understand consumer preferences, trends, industry developments, merchandising environment, demographics and psychographics because we realize the best design decisions are the informed ones. This foundation allows the creative process to flourish within parameters that produce efficient and effective results.

WHAT MAKES PEOPLE BUY ORGANIC?

THE PSYCHOLOGY OF COLOR

PACKAGED WITH CARE

The future of eco-packaging

NEUROAESTHETICS

Why the brain chooses organic vs. conventional products

GEN Z

The purchasing habits
of post-millennials

WE ARE HOW WE EAT

Mindful eating strategies for consumers & designers

THIRSTY FOR INNOVATION?

Here is the future of beverages

Office

  • 249 South 16th Street
  • Boise, ID 83702
  • T   +1 208.345.6656

New Business

  • E   inquiries@foerstel.com
  • T   +1 208.989.1711