Insights

Any good marketing decision starts with a clear understanding of consumer behavior, so that’s where we begin. We want to understand consumer preferences, trends, industry developments, merchandising environment, demographics and psychographics because we realize the best design decisions are the informed ones. This foundation allows the creative process to flourish within parameters that produce efficient and effective results.

WHAT MAKES PEOPLE BUY ORGANIC?

THE PSYCHOLOGY OF COLOR

PACKAGED WITH CARE

The future of eco-packaging

NEUROAESTHETICS

Why the brain chooses organic vs. conventional products

GEN Z

The purchasing habits
of post-millennials

WE ARE HOW WE EAT

Mindful eating strategies for consumers & designers

THIRSTY FOR INNOVATION?

Here is the future of beverages

THE CBD MARKET

Worldwide consumer spending on legal cannabis

THE CBD FOOD INDUSTRY

What's new

THE CBD DRINK INDUSTRY

What's new
Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.