Creating a successful digital marketing strategy takes a significant commitment. This commitment can be as short as a few days to as long as months. Brainstorming, analyzing, strategizing, and testing create a solid digital marketing strategy. However, despite strong efforts and time spent, many strategies can hit a lull over time.
One of the main signs that your digital marketing strategy is beginning to miss the mark is if the value is not being reached. It is time to reconsider the strategy if costs start to outweigh the return.
Suppose a campaign is not producing the desired results within a reasonable time. In that case, it is time to reconsider the strategy. The internet is ever-changing and it can be challenging to keep up with current trends.
If efforts to adjust a digital marketing strategy are still not creating the desired results, restarting the campaign entirely is the best option.
It is challenging to scrap a digital marketing strategy that has taken time and energy to develop. However, not seeing results can be frustrating if all ideas and tactics have been tried.
Seeing fluctuation in a digital marketing campaign is expected. There will be weeks where the statistics are lower than others. Once the statistics decrease consistently, it is time to refresh or replace the campaign.
Often there are several different types of digital marketing strategies in play at the same time. If one is beginning to decline while the others are performing well, it may be a good time to end the underperforming campaign.
If a business is beginning to get negative feedback from a digital marketing strategy, the campaign should be pulled.
Read more about Digital Marketing Strategies at entrepreneur.com
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.