The holiday season brings a whirlwind of campaigns. From Black Friday to New Year’s, there are so many different moving pieces it is easy for your brand to feel scattered.
Keeping a consistent brand, even through the holidays, provides a recognizable experience wherever your audience interacts with you. Here are FPM’s tips on how to tie every campaign with the same beautiful brand bow.
01. define your holiday campaign style guide
Before launching anything, set clear seasonal guidelines:
- Choose 2–3 accent colors that complement your core brand palette.
- Pick one holiday texture or motif (snowflakes, ribbons, lights) to repeat across assets.
- Outline how your logo and typography appear in holiday versions (no last-minute font swaps!).
Pro Tip: Create a quick holiday brand kit your whole team can reference and utilize FPMs design experts to help you build it!
02. keep messaging in sync
Your visuals might catch attention, but your voice builds trust.
- Maintain your core brand tone, just add a sprinkle of warmth or playfulness for the season.
- Make sure taglines and CTAs feel connected. Avoid different wording on different media channels.
- If you run promotions, create one offer message to use for the campaign.
Your audience should recognize your brand instantly, no matter where they scroll.
03. align your content calendar
Plan your posts, emails, and ads side-by-side.
- Map out dates for every holiday campaign touchpoint (social, email, website, ads).
- Use templates to ensure designs and messages flow together.
- Review all media channels before publishing to check visual and tonal alignment.
we can help you stay cohesive (and creative!)
Let’s make sure every post, ad, and email tells the same beautiful story, your brand’s. Reserve your holiday campaign spot by clicking the link below!
until next time,
