Visual Elements

  1. Written Contents
    • The written content on your website are intended to portray the products and services you offer. It is important that your written content is memorable and concise. Your written content must intertwine well with your web design.
  2. Colors
    • The colors on your website must be cohesive with your brand. Your colors should balance between being bold and bright and subtle.
  3. Font
    • Choosing the correct font is crucial. The font you choose for your web design should work well with the colors, messaging, and design included in your brand.
  4. Shapes
    • Shapes are fun and extra elements you can place into your web design to add additional interest.
  5. Videos
    • Video content is a great way to gain the attention of your visitors. Many website visitors prefer watching a video to learn information rather than taking the time to read the content. Keep these videos short and engaging.
  6. Images and Icons
    • The purpose of icons and images is to convey a message about your brand to the viewers. It is essential to be intentional about where you are placing these assets.
  7. Layout
    • The overall layout of your website is so important. It is crucial to ensure that all your content is organized with a flow that makes sense to the visitor.

Functional Elements

  1. User Interaction
    • User interaction is essential because this is what visitors rely on to move through the website. This includes directions about where to type, click, or scroll.
  2. Navigation
    • Be sure that the navigation menu on your site is user-friendly. Your navigation should be visually appealing and help visitors know where to click in order to find the information they are looking for.
  3. Speed
    • Websites that load fast are more successful. Loading speed is important to website visitors, and if a site needs to load more quickly, they will leave your site to find the information elsewhere.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.