Packaging is one of the most overlooked elements when producing a product. Packaging is important to inform your customers about your product and also plays a key role in increasing sales and brand recognition when done correctly.
The key to successful packaging is ensuring it conveys all the important information about your product that a consumer may have questions about. It is a strong marketing tool for your business and can be as simple or complex as necessary.
Product packaging design is creating the visual appearance of a product to gain consumers’ attention through various marketing channels. Package design can be done in-house through a company’s design team or outsourced to specialized professionals.
Some purposes packaging design serves include:
Read more about Packaging Design at hvtimes.com
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.