Unique Packaging Attracts New Customers

One of the most significant benefits of unique packaging is its role in attracting new customers. Consumers are more likely to notice your product if it is in eye-catching packaging.

Ensuring that your packaging is high quality is imperative. Having aesthetically pleasing packaging is one thing, but it also needs to be practical. Another important factor in successful packaging is that it explains what the product is or what it does.

Personal Touches

Product packaging may seem like a small piece, but it ultimately makes your product stand out from other competitors. Packaging also is a great place to showcase your brand and give viewers a better understanding of what to expect from your business. Unique packaging shows consumers that you are willing to take the extra step to ensure they are happy with their purchasing decision.

Taking the step to invest in quality packaging can also help save your company money long term. If you start with high-quality packaging that does not fall apart, you will most likely not have to replace your packaging as frequently.

Packaging Can Be Sustainable and Reusable

Packaging can be created to be sustainable and reusable by using easily recyclable or compostable materials. Packaging made in this way will help reduce waste while protecting the environment as much as possible. The more businesses push toward sustainable packaging, the greater the difference it will make on our planet. 

Stand Out From Competitors On The Shelf

Suppose your packaging does not immediately stand out from other similar products. In that case, there is a high chance that your customer will walk right past it. Some factors to keep in mind when designing eye-catching packaging include:

  • Bright color
  • Interesting design
  • Easy to understand
  • Durability

Read more about the Importance of Product Packaging at lovebelfast.co

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.