1. Social Media is Cost Effective

Implementing a social media strategy will not cost your business much if any at all. It is a place where businesses of any size can participate. Some steps to get started on your social media strategy include:

  • Creating a content calendar
  • Hashtag research
  • Creating content

2. Social Media is Quick

Social media is a quick and effective alternative to print publication when getting important information to your audience. Strong social media strategies work alongside email campaigns to have the most significant impact. Social media is also easy for potential customers to show interest in your business.

3. Social Media Gives You Control

Social media allows businesses to highlight important things, people, and information. Although many people post about trendy topics, social media is a great place to showcase evergreen content that will always remain relevant. Some examples of evergreen content include:

  • Bios
  • Case studies
  • Company history

4. Social Media Works

Because so many people are actively using social media, it has become a great place for businesses to generate leads, increase brand awareness, and recruit new employees. In addition, social media helps aid your other marketing efforts by increasing exposure and aiding in search engine optimization.

5. Social Media Builds Credibility

Social media helps build credibility by establishing your company and employees as leaders in the industry. Keeping the business in front of your audience is essential since social media is becoming a saturated market.

6. Social Media Builds Relationships

Social media is great for building relationships with other companies and people worldwide. It allows you to reach others outside of your community and make genuine connections, which can eventually turn into leads for your business.

Read more about Social Media at natlawreview.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.