Begin with Current Buyer Personas and Audience Reach
Create a plan to research your audience. Video advertising requires a strong understanding of an audience to ensure you are drawing their attention and keeping them engaged. You can begin by going off the demographic research you have on hand that you base the rest of your marketing efforts.
Align Messaging While Keeping in Touch with Trends
There are thousands of new trends circulating the web each day. It is important to be aware of the current trends and think of creative ways to implement them into your marketing efforts. Although it may be tempting to jump on every trend that rolls by, keep your branding consistent and not spend too much time on content that does not align with your product offering or story.
Select an In-House Team or Video Marketing Agency
Both in-house teams and video marketing agencies have their pros and cons. While it may be easier to control the messaging and style of a video with an in-house team, many companies need more time or resources to produce successful video content. You will find that video marketing agencies will make this process more efficient and have all the necessary experience and equipment needed.
Capitalize on the Creativity of Your Mobile Device
Many times, high-end, expensive equipment is not necessary for the video project at hand. However, a small percentage of people report that they feel a professionally filmed video is needed to make a large impact. There are several effective options to choose if your company is not able to make large financial investments.
Optimize Videos for Your Entire Audience
A study reported that 80% of people agreed that they were more likely to watch an entire video if there was closed captions. Consider adding subtitles or closed captions to make your video content more accessible to all people.