Begin with Current Buyer Personas and Audience Reach

Create a plan to research your audience. Video advertising requires a strong understanding of an audience to ensure you are drawing their attention and keeping them engaged. You can begin by going off the demographic research you have on hand that you base the rest of your marketing efforts.

Align Messaging While Keeping in Touch with Trends

There are thousands of new trends circulating the web each day. It is important to be aware of the current trends and think of creative ways to implement them into your marketing efforts. Although it may be tempting to jump on every trend that rolls by, keep your branding consistent and not spend too much time on content that does not align with your product offering or story.

Select an In-House Team or Video Marketing Agency

Both in-house teams and video marketing agencies have their pros and cons. While it may be easier to control the messaging and style of a video with an in-house team, many companies need more time or resources to produce successful video content. You will find that video marketing agencies will make this process more efficient and have all the necessary experience and equipment needed.

Capitalize on the Creativity of Your Mobile Device

Many times, high-end, expensive equipment is not necessary for the video project at hand. However, a small percentage of people report that they feel a professionally filmed video is needed to make a large impact. There are several effective options to choose if your company is not able to make large financial investments.

Optimize Videos for Your Entire Audience

A study reported that 80% of people agreed that they were more likely to watch an entire video if there was closed captions. Consider adding subtitles or closed captions to make your video content more accessible to all people.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.