You don’t need to be a designer to give excellent design feedback; you just need a little guidance. Whether you’re reviewing a logo, package design, or advertisement, the correct feedback can take a project from good to game-changing.
01. be specific
Designers want to improve the work, and specific comments help them get there faster. Instead of providing a vague question like, “Can you make it pop?” Try something clearer, like, “Can we increase the contrast between the background and headline so it’s easier to read from afar?”
Some helpful phrases might include:
- “It feels too [formal/casual/bright/etc.] for our brand.”
- “Our audience might interpret this as [X], can we explore [Y]?”
- “Can we test a version with a bolder headline font?”
02. combine feedback
Design is a collaborative process, and the best results come when both sides bring their expertise to the table. You know your brand, we know how to bring it to life visually.
Don’t feel like you have to solve the problem yourself, share what feels off, and stay open to different ways it can be addressed. Designers are problem-solvers. Giving them the chance to apply their skills allows them to offer creative solutions that you may not have considered.
03. be open
We’re excited to launch our Client Referral Program! If you’re a current FPM client and refer someone who books a project with us, you’ll receive 10% off your next project as a thank-you. It’s our way of showing appreciation for the amazing community we’ve built and helping it grow. Click on the link below to drop us a line!
04. what is working?
Constructive feedback isn’t just about what to fix; it’s also about what to keep. Let us know what you love so we can lean into it!
Design is rarely “all wrong” or “all right.” When you point out what you love, it helps us narrow in on what feels right for your brand. It also keeps the process encouraging and collaborative, rather than purely corrective. Positive reinforcement motivates our design team and gives clarity on what success looks like to you.
05. design lingo, decoded
Ever feel like designers are speaking a different language? We’ve got you covered.
Explore our Design Glossary, a concise, jargon-free guide to standard design and branding terms. Understanding the basics can make your feedback more precise and way more effective.
until next time,
