What is Organic Content?

Organic social media content is any free content shared on social media channels. This type of content is available to be seen by anyone who follows particular hashtags, follows you, or is a follower of anyone who shares your content. 

Unfortunately, organic search numbers are declining due to the increase of people and brands competing for attention on social media. 

Types of Organic Social Media Content:

  1. Posts
  2. Videos
  3. Stories

Different Types of Paid Content

Paid social media refers to advertising across various social media platforms. These platforms include:

  • LinkedIn
  • Instagram
  • Facebook
  • YouTube
  • TikTok
  • Snapchat
  • Twitter

Examples of Great Organic Content

Many believe that posting frequently and consistently is the key to having a solid presence on social media, yet this is not always the case. Organic content has the purpose of establishing a brand’s personality and voice. Because of this, certain types of posts will perform better than others. 

Organic Content Examples:

  1. Testimonials/Reviews
  2. Meet the team posts
  3. Actual examples of how a product is used
  4. Relatable information
  5. How-to-Guides

Due to the decline in organic reach, implementing a social media strategy that includes paid ads makes a significant difference. 

Benefits of Paid Content:

  • Increasing brand awareness
  • Promoting new products or events
  • Attracting new followers
  • Driving sales

A Balanced Content Strategy Makes a Difference

Organic and paid content should be created to achieve different goals. 

  • Organic Content
    • Serves the purpose of encouraging followers to engage with content
    • Establishes and grows a brand’s voice with existing customers
  • Paid Content
    • Designed with a specific purpose and goal in mind
    • Created to reach a brand’s ideal audience


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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.