B2B Marketing Plan

It is important to acknowledge that a B2B marketing plan is not just a resource for the marketing department. This document must be an all-encompassing resource that outlines the course of action the business will take while addressing any stakeholder questions or needs.

You have to gather valuable data to make decisions about what marketing channels you plan to deliver. Creating a strong marketing plan is not an easy task. Some factors that need to be considered in this process include the following:

  • Creating brand awareness
  • Supporting sales
  • Increasing customer loyalty

How to Get Started

Before pulling together an official document, it is important to begin with setting goals. Thoroughness is important in this part of the process because it makes sure everyone involved is on the same page and is aware of their responsibilities.

Next, you want to narrow down what you are hoping to include in the plan. Creating a solid information flow is a great way to be able to have the answers available that a stakeholder or consumer may ask.

Customer Insights

It is crucial to adjust your marketing strategy based on the change in consumer behavior over the past years. You need to take into account the current behavior and trends. Understanding the patterns of customer behavior will help you be able to influence purchasing decisions.

The Flow

A marketing plan should tell a story. You want to be sure that it does not appear to be a normal presentation. Include narratives and ideas that the stakeholders can relate to. Engage with them by adding intriguing facts and stories. You want to make sure that the presentation has a strong structure that is aligned with the customer journey and company goals.

Read more about B2B Marketing Plans at martechcube.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.