Reach More Customers

One of the biggest benefits of social media is that businesses can reach far more people than ever before. There are billions of people using social media, which brings about a significant opportunity for connecting with others. 

Businesses can reach the correct audience on social media in many different ways and strategies. Some of these strategies include:

  • Targeting demographics
  • Targeting interests
  • Targeting locations

Build Relationships with Customers

Not only does social media allow you to reach more customers, but it also provides a way to connect with them. In the past, businesses could only communicate with their friends via one-way channels such as TV commercials or print advertisements. With the help of social media, companies can create a two-way dialogue with their customers.

Building relationships with customers is very important for business success for many reasons. Some of these reasons include:

  1. Helps businesses understand what customers want and need
  2. Helps business solve customer problems quickly
  3. Helps create customer loyalty

Create Brand Awareness

Generating brand awareness is important for all businesses. Social media is a perfect place to increase your business’s brand awareness. Posting content your audience is interested in is one way to get the people talking. Ensure your content is informative and easily shareable is another way to gain a broader audience.

Generate Leads

Social media can also be used to generate leads for your business. When strategized correctly, social media will help drive more visitors to your website and convert them into potential sales. One example of how you can generate leads through social media is through ads intended to reach people who have already visited your website but did not make a purchase. 

Improve Search Engine Rankings

Posting high-quality content on social media increases your chances of others with their followings reposting. Reposted content helps expand your reach, which leads more people to visit your website. The more people talk about your business and visit your website Google will reward you by moving you up on search.

Read more about the Benefits of Social Media at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.