The Importance of Your Branding

Branding is crucial for your business. Because of the importance of branding, you must have your messaging and brand image spot on. Your brand is more than just your logo, tagline, and colors. Branding is the accumulation of the interactions the consumer has with your customer. Therefore, it is crucial that your branding is authentic and consistent.

The Importance of Your Image

Your image will be the first thing consumers will see when they come across your brand. It must be consistent with your brand messaging and professional. This image is used to bring in new customers and strengthen your trust with existing customers. Your image must be able to tell your brand’s story of who you are, what you do, and how you do it.

Real Brands Out There

Today’s market is over-saturated with an infinite number of brands and advertisements crowding consumers. Because of this, it is crucial to craft your brand in a way to stand out from the rest.

Improving Your Brand Message

Your brand messaging should stand as the foundation for your marketing communications. It should encapsulate what and how, you say everything to your customers. You want your brand message to take on the personality of your business and remind to the customers why they are choosing your business over the competition’s.

Improving Your Tone of Voice

Your brand’s tone of voice should remain consistent throughout all channels. These are three steps you should take to improve your brand’s voice:

  1. Use the same language throughout the channels.
  2. Emphasize how you can help customers.
  3. Communicate like a human.

Read more about Brand Messaging and Image at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.