Emotive Branding

Emotive brands come few and far between and are even less common than emotional brands. The difference between emotive and emotional brands is that emotive brands create emotional connections at each consumer touchpoint. These brands understand that every encounter counts.

Emotive Brand Campaign Requirements

  1. Behave Authentically
    • It is clear when brands are trying too hard, and inauthentically, to capture emotional responses from their consumers. Inauthentic marketing never works. It is crucial to be as authentic and transparent as possible, especially now more than ever, as consumers are becoming less trusting of businesses.
  2. Focus on Consistency
    • Consistency does not have to mean boring. Create space for your brand to be playful and experiment with new techniques that do not entirely deter from your brand voice. Develop a strategy that can be implemented to reach the right audience and stick to it.
  3. Build Meaningful Experiences
    • Every time your brand is interacted with, it should be considered as an opportunity to build meaningful experiences. Some of these brand moments include meetings, presentations, events, or emails. Emotive brands are constantly thinking of ways to evolve and redefine their brand meaningfully.
  4. Be Human
    • Consumers want to connect with humans. As technology continues to evolve, it is more important than ever for brands to focus on providing human interaction to some degree. Be mindful of positioning your brand in a relatable and connectable way.

Read more about Emotive Branding at businessday.ng

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.