Define Your Goals

Before you get too far into researching different web design agencies, you must define your goals and what you want your website to accomplish. Once you have a better idea about what you want from your website, you can search for a web design agency specializing in whatever you may be looking for.

Consider Their Portfolio

The first thing you should look at when considering hiring a web design agency is to look through their portfolio. By looking through their past work, you will be able to identify the strengths and weaknesses of the agency and see if they align with what you have envisioned for your website.

Read Online Reviews

Checking online reviews on sites like Yelp or Google will help give you a better idea about the level of customer service, detail, or results to expect from an agency.

Ask About Their Process

When interviewing web design agencies, asking them about their design process is important. For example, you want to know about how long they take on projects, where they are prioritizing their time, and what software they prefer to use. The more questions you ask, the more information you will have to make your choice.

Look for an Agency With a Good Reputation

There may be a wide variety of agencies that fit your specific criteria for your project, but it is crucial to look into their reputation. You want to ensure the agency you land on has the well-rounded experience and has proven to produce high-quality work. Ask around friends, family, or colleagues to see if they have any recommendations. Along with this, you must get several quotes from different agencies to compare the prices and properly weigh your options.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.