Gaining Customer Trust Online

It is more difficult than ever for businesses to gain the trust of their consumers online. Consumers are more wary when interacting with brands online because of the increased use of AI and frequent security breaches. For businesses to foster a trusting relationship with their consumers, they must put in the work to communicate authentically and be transparent with their audience.

Businesses need to be aware of who their customers are and what they may be thinking and feeling. By understanding the hesitations many consumers face, brands will be able to address these concerns head-on and help provide an alternative for the consumer. It takes time to earn trust, so it is important for brands to stay consistent in their messaging.

Customers Want to Talk to Brands

Successful brands are those that prioritize the customer experience. Social media is an excellent platform for brands to communicate and interact with consumers. By responding to comments or direct messages, consumers will feel heard and listened to, which will not only strengthen their trust in the brand but also increase their chances of purchasing.

Community-Building Sustains Brand Loyalty

Building online communities is the newest and most successful way for businesses to strengthen brand loyalty. Shifting from focusing on individual buyer personas to honing in on marketing to communities gives brands a more significant opportunity to reach a larger audience.

Positioning Your Brand

Consider bringing in additional support from professionals with experience in marketing or PR to help with your social media marketing campaign. The nature of social media is that it is constantly changing and evolving, and brands must keep up with these evolutions. Marketing professionals will be able to provide expert guidance and help implement strategies to help ensure that your campaign is as successful as possible.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.