Pay Attention to What the Business Needs

Throughout time, B2B marketing has been logic-based. However, many business buyers want their personal experience to be similar to a B2C purchase. Therefore, making your offers fit the buyer’s needs is important. Learning about the people you want to target and the issues they are facing is important because you want to understand their needs and how to meet them.

Leverage Social Media

More companies have a presence on social media than ever before. They are using these platforms to connect with other businesses or executives. Social media can be used to discuss with potential buyers and show them that there are people behind your company.

Use as Much Automation as You Can

One of the best ways to save your marketing dollars is to implement automation as much as possible. Automation allows your marketing team to focus on other pressing issues instead of taking time to do repetitive, tedious tasks.

Adopt an Inbound Marketing Approach

Implementing an inbound marketing approach is one way to save significant amounts of money.

Don’t Forget About Video Marketing

Videos are now the most popular type of online content, so it is crucial to include video marketing in your marketing strategy.

Content Marketing is a Good Idea

You always want to start with developing solid content before spending money on paid ads. So begin with planning out quality content and placing it in front of your target audience. Content marketing helps generate leads, increase brand authority, and size your business against competitors.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.