User-generated content is highly effective on social media because it helps allow businesses to make their brands come across as more authentic, which is shown to increase overall engagement. Promoting UGC content will also help make your brand seem more trustworthy to your audience and encourage engagement and participation from your followers.
Video content is beginning to take precedence over static content on social media. Many social media platforms prioritize video content over others and ensure it will have more visibility in users’ feeds. In addition, video proves to be more engaging and versatile than other types of content.
Read more about Social Media Trends at yourstory.com
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.