From Branding to Design
A brand is made up of characteristics of a product or service and the emotions that surround the brand. The combination of emotions evoked and material elements are what makes a brand. Design is at the core of brands and branding and is what makes them stand apart from the rest. Without it, no brands would have clear distinguishing characteristics. Other aspects of branding include:
- Brand personality
- Brand vision
- Brand values
Branding Design is More Than a Logo
Logos are a key and an essential element of branding, but certainly not the only piece. Some other design elements that are a part of branding are:
- Colors
- Shapes
- Illustrations
- Typography
Why Logos Matter
Logos are important because they are present anywhere a brand and a potential customer meet. They are essential to the brand identity because it speaks directly from the brand to the consumer. Logos make it simple for consumers to distinguish between similar brands. Successful logos will trigger some emotional reaction in a consumer. Depending on the feelings toward the brand, the consumer may be more inclined to purchase the product.
Integration is Key
All the design elements that play into branding only benefit a business if working together and complement one another. Logos, colors, and type are just a few examples of factors that need to be integrated well with one another for the brand to be successful.
Power Needs Rules
Branding and design are both at the center of a company’s success. However, to be as effective as possible, rules need to be implemented to ensure they are used correctly.
Some examples of these rules include:
- brand guidelines
- color uniformity
- logo regulations.
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