Overview of Video Marketing

Video marketing includes creating and sharing videos to promote your business or products. These videos are intended to increase engagement on your online platforms and widen your reach. 

Video marketing is essential for small businesses because it successfully gains traction on multiple platforms. Once a business’ video marketing strategy is put into place, it can expect to see an increase in sales, traffic, and improvement in brand awareness. 

Some benefits of video marketing include:

  • Visibility on social media platforms
  • Higher ranking in search engines
  • Stand out in a competitive market
  • Personable strategy to engage with the audience

Steps to Start with Video Marketing

  1. Establish Your Campaign’s Purpose
    • Understanding the purpose of a campaign is the first step that must be taken before moving forward in your video marketing campaign. Knowing what the video is trying to achieve is a great way to make decisions along the way and ensure all team members are on the same page.
  2. Set Your Budget
    • Video marketing does not always have to be extremely costly. Before beginning a video marketing campaign, it is essential to set a budget. This budget would include any materials needed to shoot the video or the cost of outsourcing.
  3. Create Content
    • For the video campaign to be successful, the target audience’s interest must be kept in mind. The video will not be successful if it does not engage the audience.
  4. Share Your Video on Different Channels
    • Social media is great for sharing video campaigns aside from the business’ website.

Best Video Marketing Practices For Your Small Business

  1. Quality Over Quantity
    • The best results come when businesses focus on making their content quality and audience-focused rather than producing countless videos.
  2. Use Keywords
    • Mentioning the focused few keywords at the beginning of a video is a great way to increase its ranking. 
  3. Keep It Short and Sweet
    • Generally, audiences have a short attention span. For videos to attract potential customers, it is essential to keep the content short and informative. 

Read more about Video Marketing at baltictimes.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.