We have been pursuing an active personal and professional interest in the organic industry for over a decade–long before green was more than just a color and back when organic appealed primarily to hippy-types. When we started attending the Natural Product Tradeshows, Expo East and Expo West, for the most part, exhibitors fit the “crunchy” stereotype of wearing Birkenstocks, having long hair, and rolling granola (yes, granola!) in their booths. There was a lot of education needed to get the term organic into the mainstream.
In 2000, we launched AllOrganicLinks.com to connect people with resources for purchasing organic products (vote with your dollars!) and to facilitate connecting like-minded businesses with eachother.
Not long after, thanks to efforts throughout this passionate industry, organic demand started to grew, along with a need for consumer-friendly organic education. Organic.org was born as a result and seeks to provide factual information to consumers looking to make educated purchasing decisions.