weaving an organic web

We have been pursuing an active personal and professional interest in the organic industry for over a decade–long before green was more than just a color and back when organic appealed primarily to hippy-types. When we started attending the Natural Product Tradeshows, Expo East and Expo West, for the most part, exhibitors fit the “crunchy” stereotype of wearing Birkenstocks, having long hair, and rolling granola (yes, granola!) in their booths. There was a lot of education needed to get the term organic into the mainstream.
aolIn 2000, we launched AllOrganicLinks.com to connect people with resources for purchasing organic products (vote with your dollars!) and to facilitate connecting like-minded businesses with eachother.
organicNot long after, thanks to efforts throughout this passionate industry, organic demand started to grew, along with a need for consumer-friendly organic education. Organic.org was born as a result and seeks to provide factual information to consumers looking to make educated purchasing decisions.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.