By creating a homepage that is clutter free, your visitors will be able to engage with your content and see your products efficiently. If your home page is cluttered with excess information or too many busy distractions, there is a greater chance that they will look for the product or information elsewhere. Remove all unnecessary elements from your homepage and focus on including only necessary content.
It is important to guide your visitor through your site by providing clear calls to action. Buttons telling the visitor to click here or fill out information are great examples of how to lead your consumer through the site. For the consumer to want to follow the call to action, your website must look good enough for them to do so.
All content on your website should be written in a way that is easy to read, attractive, and can be scanned through quickly. It is great to include helpful headers, subject lines, and bullet points to help your visitor find what they are looking for. Additionally, your content should be optimized in a way that is concise and allows the visitor to see the most important information without having to scroll on and on.
The layout of your website should be easy to navigate. Begin with creating a solid sitemap that helps lay out where your content should be stored. You may want to consider bringing in a user-experience designer to help identify your visitors and how to meet their needs and expectations.
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Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.