How Would You Make Packaging More Inclusive?

Reconsidering your package design is the first step to making your product more accessible. Some of the ways you can help make your packaging more inclusive include: 

  • Considering the opening mechanisms (loops, slide-outs, hinges)
  • Include textures and raised symbols
  • Create typography, logos, and visuals that are large enough to be legible

1. Easy to Open Mechanism

One way to increase the inclusivity of your packaging design is to incorporate several different ways to open it. Creating a package that can be opened in more ways than one gives the consumer many choices in case they cannot open it in a certain way.

2. Utilizing Textured Based and Raised Symbols Instead of Braille

Creating some forms of texture or raised symbols is a much simpler option to create inclusive packaging rather than utilizing braille. Braille can take years for people to learn, and adding textures and raised symbols to packaging is much simpler to learn and allows customers with visual impairments to still be able to distinguish between products.

3. Legible Graphics and Typography

Creating packaging using high-contrast colors makes it easier for a visually impaired customer to spot specific words or designs. Selecting the correct typeface is also essential. Sans-serif typefaces generally make reading easier for people with visual impairments, dyslexia, or hyperlexia.

4. Using Touch to Know the Food Quality in a Packaging

Some technologies and techniques are used for the visually impaired to tell if food is expired or going to waste. One example of this is a gel that feels smooth to the touch when the contents in the packaging are fresh and begins to get bumpy and rough once the expiration date has passed.

5. Clearly Evident Removal Method

It is essential for there to be an obvious way to remove the packaging from the product. 

Read more about Accessible Packaging at indiatimes.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.