What is Humanized Marketing?

To understand humanized marketing, it is essential first to understand personal marketing. Personal marketing has allowed businesses to utilize consumer data such as demographic and behavioral information in their marketing efforts. Some examples of personalized marketing include:

  • Adding the consumer’s name to the intro of an email
  • Sending birthday promotions
  • Sharing follow-up messages post consumer purchase

Humanized marketing uses the same data points collected as personalized marketing but takes an extra step by analyzing the information that comes from consumer interactions. One key aspect of humanized marketing is client relationship management systems.

Humanizing Your Business

Now more than ever, consumers care much more about their experience when interacting with a brand. Utilizing humanizing marketing shows current and potential customers the extent that your company goes out of its way to create solutions and support them through their purchasing process.

5 Steps to Move Your Business Toward Consumer-First Mindset

  1. Be aware of how your business manages consumer data.
    • Understanding what your business needs and why they need it is a great place to start when revisiting your data security protocols. Making an effort to be transparent about collecting data will alleviate some anxiety consumers have when interacting online.
  2. Take customer feedback into consideration.
    • Sending out customer satisfaction surveys is a great way to keep a pulse on how your product or service is doing in the eyes of the consumers, as well as identifying areas where your business can improve.
  3. Consider messaging.
    • It is essential to revisit how your business communicates on your website consistently, especially when it matters most. Being intentional about customer service is one way to set the tone for your business’s messaging.
  4. Consider your social media.
    • Social media is a great way to help humanize your business. You can take a step back and see if your brand is portrayed as relatable, cohesive, and genuine.
  5. Consider the happiness of your employees.
    • When employees are happy, chances are they are delivering a better experience of your company to the customers. Including your staff in the process is important when attempting to humanize your business.

Read more about Humanized Marketing at entrepreneur.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.