Six Signs It’s Time for a Rebrand

  1. A Change to Your Products
    • If you have made significant changes to the products you sell, rebranding is not a bad idea.
  2. A Change to Your Audience
    • It is common for businesses to rebrand when they are trying to gain new customers. 
  3. Changing Tastes
    • Rebrands help your company stay relevant and pleasing to the customers. If design standards have changed since you branded your business, it is time to revisit your branding.
  4. Your Current Brand is Confusing
    • It is time to rebrand if you constantly have to explain your brand to your customers.
  5. You Need to Differentiate Yourself
    • It is essential not to use the same branding guidelines as your competitors. 
  6. Reputational Problems
    • A rebrand can help rebuild your customer’s trust if your business has a not-so-great reputation.

Three Tips to Rebrand Successfully

  1. Rebrand with Intention
    • Rebranding is important but should not be overdone. If a company rebrands yearly, it will lose its customers’ trust. Consistency is vital in marketing; too much change will only turn away your customers. It is essential to be intentional about the choices made in a rebrand.
  2. Focus on Your Purpose
    • Some of the best questions when establishing your brand’s purpose to consider are:
      1. Why does your company exist?
      2. What is your company’s mission?
      3. Will the mission change with the rebrand?
  3. Form a Rebranding Committee
    • Rebranding is a large project. It is important to loop in the right people to help make sure everything gets done. Establishing guidelines and deadlines for each team member is a great way to hold the team accountable while making progress on your goals.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.