Six Signs It’s Time for a Rebrand
- A Change to Your Products
- If you have made significant changes to the products you sell, rebranding is not a bad idea.
- A Change to Your Audience
- It is common for businesses to rebrand when they are trying to gain new customers.
- Changing Tastes
- Rebrands help your company stay relevant and pleasing to the customers. If design standards have changed since you branded your business, it is time to revisit your branding.
- Your Current Brand is Confusing
- It is time to rebrand if you constantly have to explain your brand to your customers.
- You Need to Differentiate Yourself
- It is essential not to use the same branding guidelines as your competitors.
- Reputational Problems
- A rebrand can help rebuild your customer’s trust if your business has a not-so-great reputation.
Three Tips to Rebrand Successfully
- Rebrand with Intention
- Rebranding is important but should not be overdone. If a company rebrands yearly, it will lose its customers’ trust. Consistency is vital in marketing; too much change will only turn away your customers. It is essential to be intentional about the choices made in a rebrand.
- Focus on Your Purpose
- Some of the best questions when establishing your brand’s purpose to consider are:
- Why does your company exist?
- What is your company’s mission?
- Will the mission change with the rebrand?
- Some of the best questions when establishing your brand’s purpose to consider are:
- Form a Rebranding Committee
- Rebranding is a large project. It is important to loop in the right people to help make sure everything gets done. Establishing guidelines and deadlines for each team member is a great way to hold the team accountable while making progress on your goals.
Read more about Rebranding at newsweek.com
