Unique Identity

Creating our web design custom, instead of using a template, will help your business stand out from the competition. When choosing a template for your website, it can be fairly restrictive in terms of the way it will look or function, whereas in a custom template, it can be created entirely for your business’s needs.

Custom Functionality

With a custom website, you can add specific tools and elements to your site that work exactly how you need them to. This is especially useful for companies using their website as an e-commerce tool.

Further Consumer Experience

It is essential to create your website in a way that is user-friendly and makes it easy to absorb the content on the page. The goal is for your site to be so easy to use that the consumer spends extended amounts of time on the page.

Advanced Hint Machine Optimization

A custom website helps websites rank higher in search by optimizing SEO on your website. With pre-made website templates, you will be held to specific design guidelines that may hurt your overall ranking.

Better Support

Typically, if you have outsourced your custom web design to a professional, they will be able to provide you with better support to keep your site maintained and up to date. However, you certainly do not want something to go wrong with your website and cannot make adjustments.

Invest in Your Future

Investing in a custom-built website is a great investment for your company. These sites are able to last longer and run healthier than those relying on the support of a template. Although they may be more expensive to build, you will be able to control changes and modifications you want to make down the road.

Read more about Custom Web Design at whatech.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.