The Main Goal of Personal Branding

Personal branding begins with creating a brand identity. Within the brand identity, logos, slogans, and symbols that represent the product or service the business offers are present. Personal branding differs from corporate branding by adding a more personal touch by highlighting the brand identity.

Personal branding takes a more personal approach to representing a business. The main goal of personal branding comes down to tying the business’s actions to its goals and mission. By creating a strong parallel between the company’s actions and mission, they will earn their consumer’s trust.

Advantages of Personal Branding

  1. Gaining Your Target Audience’s Trust
    • Presenting cohesive messaging and appearance is imperative to a strong branding strategy. Your brand must be present on all media forms, including print, website, social media, and advertising. Consistency provides a feeling of reliability and trust for your audience.
  2. Stand Out From The Crowd
    • Branding is a large piece that differentiates you from the competition. You can control the narrative about your business that is presented to the public. Once your audience trusts you as an expert in your field, they are more likely to buy into your business.
  3. More Opportunities Will Arise
    • Strong personal branding will most likely lead to new opportunities as more clients become interested in our brand. Consumers tend to want to invest in companies that are experts in their field.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.