Personal branding begins with creating a brand identity. Within the brand identity, logos, slogans, and symbols that represent the product or service the business offers are present. Personal branding differs from corporate branding by adding a more personal touch by highlighting the brand identity.
Personal branding takes a more personal approach to representing a business. The main goal of personal branding comes down to tying the business’s actions to its goals and mission. By creating a strong parallel between the company’s actions and mission, they will earn their consumer’s trust.
Read more about Personal Branding at shoutoutuk.org
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.