Responsive Web Design

Adaptable sites score higher in search engine rankings. Google considers many things when ranking websites, but responsiveness is one of the elements at the top of the list.

5 Reasons Why Responsive Web Design is Important

  1. Helps Avoid Duplicate Content
    • Creating separate websites for mobile and desktop makes it difficult to ensure that there is no duplicate content. Having two different sites that store the same information will harm your website’s SEO because Google will not be able to identify which one to prioritize. 
  2. Helps with Website Speed
    • A responsive web design will help increase your site’s overall speed, making it far easier to navigate and use across all devices. Typically, users will not return to websites if its loading speed is slow or content is challenging to find.
  3. Controls Bounce Rate
    • The bounce rate is the percentage of viewers that land on the web page but leave the site before continuing further. Google takes the bounce rate of your website into account when ranking sites.
  4. Easily Shareable on Social Media
    • Sharing a website on social media does not necessarily directly affect its ranking on google, but it does help a greater audience hear about your site. It is simpler for visitors to share your website if it is adaptable to social media and created with a mobile-friendly interface.
  5. Increases Sales
    • Improving your website’s SEO has many advantages, including increasing sales, leads, and followers. Updating your website with current information and content is certainly worth the investment.

Read more about Responsive Web Design at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.