The Business Benefits of Storytelling

Storytelling creates an emotional connection between a company and its customers. Successful storytelling increases audience engagement for the brand, which drives conversion and growth. 

Bestseller Versus Tall Tale

Many brands struggle to create content that resonates with their audience. Although many companies tell great stories, they ultimately fail because they focus more on the product and its benefits rather than focusing on the customer being the hero.

CMOs: The Storytelling Champions

The CMO needs to ensure that just because the company and the executive team understand the brand story, it does not mean they are qualified to create an effective one. Storytelling is more about simply explaining the product. You must translate it into a story with recognizable heroes who make valuable connections with customers. 

Storytelling: The DNA of Marketing

Stories are essential for all businesses to master. CMOs make sure that the story being told by their business is effective and the foundation of all marketing initiatives moving forward. Unfortunately, many companies simply throw money at new technology or other growth tactics instead of prioritizing storytelling. 

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.