Intentionally following accounts that keep you updated on the latest industry news, tips, and insights is a great way to ensure that you constantly learn.
Conferences are a great tool to take advantage of to learn from industry experts. There are many different digital marketing conferences, and always something you can learn from them.
Podcasts are another great tool to use to learn more from industry leaders. They are great to listen to on your commute or to listen to take advantage of your downtime
Like following industry-related social media accounts, staying up to date with a handful of relevant sites for your business will help you be ahead of the curve on industry trends. Subscribing to the company’s newsletter is one way to ensure you get all the latest information.
If it is hard to find time to read the news, finding websites with weekly, regular, or monthly news roundups is one way to ensure you are not falling behind on the trends.
Training is essential to help spur creative energy. Training is available for almost any digital marketing skill at any level.
Although the world of digital marketing moves fast, books still serve as a great resource to learn valuable information on strategic topics with long-lasting relevance.
Taking time to go to local marketing meetups is a great way to meet like-minded people and have constructive conversations about all things digital marketing.
If you want to learn about something new, go to YouTube. YouTube has a wide variety of short and long video tutorials on just about anything you need to know regarding digital marketing.
There are so many opportunities to learn online. Finding one or two webinars to watch each month is a great way to increase your knowledge.
Marketing is constantly changing and evolving, and it is crucial to keep up for your business to remain competitive. One way to stay updated on the latest marketing world is to incorporate training annually.
Many large-scale tech companies like Google and Facebook provide opportunities for training and certifications.
Signing up and receiving a certification shows that you have taken the time and proven to master a certain topic.
The best way to learn about something new is to try it out. So do not be afraid to go out of your comfort zone and try out new digital marketing platforms or strategies.
Local industry events can be a low-cost way to hear from new guest speakers.
You can find a Facebook group for nearly anything. So many great ideas are inspired through hearing from others and bouncing ideas off of other industry professionals.
Most influential leaders in the industry have a blog or website where they share their expertise. Learning from these postings will help you stay updated with what is happening within the industry.
Read more about Growing Your Digital Marketing Skills at forbes.com
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Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.