Blog
Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.
As a creative design agency, we often try to utilize our creative minds for things other than amazing package designs and cleverly constructed websites and ads. We decided that we would design “killer sandwiches” today instead of the doing the normal run of the mill lunch options. Everyone brought in
…the 21st night of September? If you remember that song by Earth, Wind & Fire, then you may even remember some of these “essential” graphic design tools. (I’m really dating myself now.) During our recent move, I found these in the black hole of my desk. I just couldn’t bring
They say of the spring weather in Idaho, “if you don’t like it, wait 5 minutes”. I can verify this is true as days here currently can be comprised of rain, snow, sun, sleet, wind–you name it. Those brief moments of sun get me excited about gardening so when I
As the leading U.S. provider for innovative, all-natural freeze-dried fruit snacks, Crispy Green believes in this simple philosophy: keep it pure, keep it tasty and keep it wholesome. They recently introduced an exciting new line, FruitziO premium freeze-dried fruit snacks, and hired Foerstel to create the sell sheet.
Celebrating their 30th anniversary, (and our 15th year in attendance) it was another successful year at the Natural Products Expo West held in Anaheim, CA March 11-14. The big event drew record attendance of 56,000, as compared to 3,000 attendees in 1981. Expo West remains the largest, and most premiere
Although I live only five minutes from downtown, I am constantly reminded of one of the beautiful aspects of living in the remarkable city of Boise. Our yard is regularly visited by raccoons, skunks, foxes, coyotes, squirrels, countless birds and even the occasional bobcat and baby bear. This morning we
After a short marketing hiatus, Idaho Trust came to us ready to make some major changes in their collateral and in-branch displays; specifically a more modern look and consumer-friendly way to present a new structuring for their financial products. Industry research and subsequent brainstorming took us in a fresh new
A new package for a new product, part of our on-going work for Schär, the leading manufacturer of gluten-free products in Europe.
Blackberry Patch hired Foerstel to redesign the packaging for “Dream”, their gourmet fruit topping. Working through the initial strategy brief, we convinced the client that the packaging could far exceed their expectations by not only standing out on the shelf and creating an image of delicious, high quality products, but
What a year it has been! In addition to continuing strong relationships with our long-time clients, we are fortunate to have worked with some amazing new brands this year. Take a peak at some highlights from the past year. Happy New Year from all of us at Foerstel! Tom PS
Taken by Debbie from the “confessional,” our small conference room. Debbie gets here eeeeeeaaaaarly. If you look very closely, you can see a Christmas Tree on top of the U.S. Bank building downtown.
Trident Seafoods hired Foerstel to redesign their Smoked Salmon product with gift-style packaging. Trident chose our “tin box design” with a salmon constellation on the face panel. The stars knock out to the metal container, while other elements within the design are embossed. The final result is stunning and can
