B2B marketers must insist that all marketing efforts are connected to building reputation, increasing demand, increasing post-sale engagement, and offering a personalized experience. Connecting the brand, product demand, and engagement are critical in the customer’s lifestyle.
In today’s world, all brands are held to a higher standard than ever before. The brand’s purpose needs to explain how the company plans to change the world for the better. Implementing a corporate social responsibility strategy is key to setting guidelines and expectations for the entire company. Customers and buyers are changing their buying habits by rewarding organizations that base their decisions on environmental, social, and governance criteria. Creating a brand purpose that incorporates the vision, mission, and corporate social responsibility goals is key.
For B2B companies to continue growing existing accounts, keeping long-term customers, and creating brand advocates, it is essential to have a post-sale customer engagement presence. Sharing customer experiences is a great way to represent your product or service’s impact on your consumers or buyers.
Read more about B2B CMO’s at forbes.com
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.