1. Addressing Changing Buyer Behaviors
B2B marketers must insist that all marketing efforts are connected to building reputation, increasing demand, increasing post-sale engagement, and offering a personalized experience. Connecting the brand, product demand, and engagement are critical in the customer’s lifestyle.
2. Implementing a Purpose-Driven Brand
In today’s world, all brands are held to a higher standard than ever before. The brand’s purpose needs to explain how the company plans to change the world for the better. Implementing a corporate social responsibility strategy is key to setting guidelines and expectations for the entire company. Customers and buyers are changing their buying habits by rewarding organizations that base their decisions on environmental, social, and governance criteria. Creating a brand purpose that incorporates the vision, mission, and corporate social responsibility goals is key.
3. Focus on Post-Sale Customer Engagement
For B2B companies to continue growing existing accounts, keeping long-term customers, and creating brand advocates, it is essential to have a post-sale customer engagement presence. Sharing customer experiences is a great way to represent your product or service’s impact on your consumers or buyers.
Read more about B2B CMO’s at forbes.com