Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

Creativity is Futureproofed

Foerstel CCO, Claudia Button, recently attended Adobe’s 99U conference and this was her takeaway.  Creativity is futureproofed. It’s human. It’s global. It’s technology-agnostic. It doesn’t

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McCormick Center NRA 2019

Foodservice Trends 2019

We sent resident foodie, Linda Whittig, to the National Restaurant Association (NRA) show in Chicago last week to meet up with clients, new and old,

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library of colors

Today, every color imaginable is at your fingertips. You can peruse paint swatches at hardware stores, flip through Pantone books, and fuss with the color

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history in motion

Ernest Hemingway having a drink, astronaut John Glenn in his Mercury spacesuit, even the US Constitution are among the GIF glimpses of American history released

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sneak peek

The first trailer for the documentary film Graphic Means: A History of Graphic Design Production has just been released. Directed by Briar Levit, the film

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double duty

This Water-Harvesting Billboard Doubles As An Urban Farm. Why not turn a billboard into a greenhouse? In Peru, the climate for it is ideal.

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field rations

what do the ‪#‎military‬ field rations of 20 different armies look like?:
giulio iacchetti curates an exhibition at La Triennale di Milano that offers insight into the variations in ‪#‎food‬ portions, menu options, caloric intake etc. of K-rations for 20 countries across the globe. ‪#‎design‬

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design lessons of 2014

More companies than ever identify as design-led organizations. Yet the nuts and bolts of how to “do design” remain mysterious to many. Meanwhile, design as

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near-future trends

Imagine a world where urbanization and a desire for healthy living result in next-­‐level products like pockets embedded with a silver-­‐based, antimicrobial nanotextile that sanitizes

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.