Too Many Callouts Keep in mind that often, when designing packaging, less is more. Be sure not to crowd the front of your packaging with

Rise of Influencer Authenticity Transparent Partnerships: Consumers are smart and know when an influencer is not being honest. Influencer marketing is turning toward focusing on

1. Establish Smart Goals To be successful in your B2B social media campaign, it is crucial that you set goals and objectives before getting started.

Stay Updated with Industry Trends It is important to know what the current trends are in the world of web design. You want to do

Is Your Font Easy to Read? Choosing a legible font is crucial when designing your product packaging. Unfortunately, many people select fonts that look good

Learn more about our packaging design services HERE! Understand the Product Before beginning the design process, consider creating a list of all important details that

1. Clear Navigation The navigation on your website must be clear and easy to understand. Be intentional with your UX design, and consider the journey

The Meaning of Colors in Branding Red Typically, consumers associate the color red with energy, power, and passion. Blue In most cases, the color blue

Increased Brand Awareness One of the first steps is to determine your brand name and either design a logo yourself or hire a professional to

UX Design Trends Increased Personalization Most UX design is catered to businesses rather than individual consumers. Be sure to create your business’s website in a

Not Engaging With Your Audience To develop your brand, you must engage with your audience as much as possible. The better the consumer gets to

Plan for AI and Content An increasing number of B2B businesses are beginning to implement generative AI software into their strategies. The marketing, sales, and

Make Your Website Count Your website must set a strong example of what others can expect from your brand. Your website should be the central

Marketing Automation with ChatGPT ChatGPT is widely used in digital marketing to help generate automated responses to consumers or build copy that can be used

Choose Sustainable Materials Consider selecting materials for your packaging that can be reused or recycled. Choosing the material you use for packaging is important based

Emotive Branding Emotive brands come few and far between and are even less common than emotional brands. The difference between emotive and emotional brands is

Follow Your Fear Testing out something that you do not have experience with is a great way to get outside of your comfort zone. Trying

What is a Brand Advocate? Brand advocacy happens when consumers share their excitement for your business with others. There are many different types of ways