Templates Are Your Friend

Do not be afraid to use a template when designing your website. Consider replacing the template photos with your own and adding copy in the suggested places, as you will save the time of having to piece together a website from scratch. You can adjust templates as you go if you have additional images or copy that must be added.

Create and Stick to Your Plan

When designing a website, it is crucial to think about how your consumer will interact with it. Does the flow of your website make sense? Is the relevant information easy to find? These are just a few of the questions you should constantly ask yourself when developing your website.

Consider bringing in a UX/UI designer at this project stage. These designers have the knowledge and experience about what to plan out ahead of time so you do not have to make expensive changes. Once a website enters the coding phase of development, changes will take longer to make and often be more expensive than if you were to have laid out a clear wireframe beforehand.

Don’t Expect Your Site to Be Perfect Before Launching

If you decide to custom-build your website, it is important not to stress over how it looks until all the pieces have been put into place and it is about to launch. Most of the time, as a site is being built, elements will be the wrong size, and fonts will be incorrect. Once the code has been written and you are about to launch, your website should look as you want. Typically, you will find additional changes to make once it has launched, so prepare to account for a little extra time to adjust.

Read more about Web Development at forbes.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.