Start with a SWOT Analysis

By beginning your branding journey with a SWOT analysis, you will better understand your strengths, weaknesses, opportunities, and threats. Analyzing these four categories will help you set your brand up for success and be prepared for anything coming your way.

Define Your Target Audience and Get To Know Them

It is impossible to have strong branding if you do not take the time to get to know your target audience. Consider heavily researching your audience to discover their wants, needs, and dislikes. Once you have this information, narrowing in on solutions to their problems will be easier.

Establish a Tailored and High-Quality Digital Presence

Having a website and an online presence as a brand is no longer an option; it is necessary. If you can, consider bringing in online or web experts to help you build the necessary tools.

Express What Makes Your Brand Unique

In order to be successful in your industry, you must find what makes your brand stand out and shout it from the rooftops. Do not be afraid to let your audience know exactly what sets your business apart from the rest.

Make Your Company Feel Welcoming

One of the branding goals is to promote your business as a whole and show off how great of a company you are. Not only is it essential to have your audience believe that your company has a great work culture, but it is also crucial for your employees to feel valued and appreciated.

Read more about Branding at

Book a Consultation
Tell us about yourself
Send Us A Message
Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.