1. Page Speed
The loading speed is the first impression a viewer will have of a website. Studies show that if a website does not load within six seconds of a viewer visiting, they will click the back button and leave the site.
2. The Use of Videos
Videos are one of the fastest ways for viewers to understand information. Along with this, videos help keep viewers engaged for more extended periods.
3. Optimize for Mobile Sites
In 2022, over 80% of website traffic is done using a mobile device. It is imperative for websites to be optimized for mobile devices so visitors are able to access it regardless of the media they choose.
Testimonials from past customers influence a new customer’s trust in the business heavily. Requesting current customers or clients to leave a Google review is one way to display testimonials and is also beneficial for a website’s SEO ranking.
5. High-Quality Content
It is important for a website to have content that aims to educate the viewer instead of simply trying to sell a product or service. Having quality content on a website is crucial to convey trust and give the viewer a positive first impression.