Field Marketing Redefined

Field marketing is a type of marketing that involves in-person meetings with various clients or potential customers. Due to the pandemic, many field marketing opportunities have become virtual experiences. Many companies have continued to keep their events virtual. The biggest key to being successful in field marketing is hiring an employee with a strong personality that is engaging and would make a great host for these types of events.

A Bigger Focus on Social Commerce

Social commerce is not necessarily a new concept, but it has gained popularity in recent years within the shopping world. Brands are implementing influencer marketing into their strategy and increasing their social media efforts. It is important to recognize that organic growth tends to be the way to go with these strategies and understand that purchasing fake accounts or bots will not result in long-term success.

Influencer Marketing is Here to Stay

Word-of-mouth marketing remains one of the best methods of marketing. Consumers are more likely to purchase a product if they hear someone they trust recommend it. Influencer marketing is a concept that has been around for a long time, but businesses are beginning to take it more seriously and take advantage of it.

Metaverse & Augmented Reality Will Disrupt Marketing

Many experts predict that the metaverse and augmented reality will cause the next major ‘disruption’ in marketing. It is important to look at your business and see if you are ready to break into this new technology. Try implementing augmented reality and virtual reality into your customer experiences.

Stronger Emphasis on Cookies and Privacy

Google is working on eliminating third-party cookies from its websites to push the importance of online privacy. Because of this, websites may stop using cookies to turn around advertisements. However, for marketers, the loss of cookies may be difficult because you will not be able to gather information on your clients.

Humanizing Brands with Creativity

It is becoming more important for consumers to see businesses pushing their boundaries. Humanize your brand by implementing creative strategies into your website or other marketing materials.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.