1. Update Your Logo
Your logo is one of the most important pieces to your brand. When customers think about your brand, most of the time, they see your logo. It is the first thing they will recognize in your branding materials. Therefore, it is important for your logo to reflect your company’s direction and branding strategy accurately.
2. Create a Brand Style Guide
A brand style guide, or brand guidelines, outlines your brand’s overall look, voice, and feel. All communications coming from your company must follow these guidelines. Fonts, colors, and writing styles are all topics that must be addressed in the brand style guide. The purpose of this document is to ensure that all your communications and branding are consistent.
3. Refresh Your Website
There are many reasons why your website may need a refresh. Some of these reasons include the following:
- Outdated content
- New branding
- Poor user experience.
4. Update Your Social Media Profiles
Social media is a crucial piece of branding. Studies show that 92% of businesses utilize social media in their marketing strategies. However, if used incorrectly, you may be missing out on a large number of potential customers.
5. Create New Marketing Materials
It is important to update your marketing materials consistently. Using outdated marketing materials makes your company look old-fashioned and risks consumers thinking you are out of touch. On the other hand, creating new marketing materials is a great way to ensure that consumers take your brand seriously.
6. Hosting a Branding Event
Hosting a branding event is great for generating more talk around your company. In addition, it serves as an excellent place to network and presents your new brand identity.