1. Give Them the Right Assets
Influencers typically prefer highly visual, short content. Therefore, it is important to give influencers easily shareable content for best results.
2. Find Them in Your Data
It is easy to spot influencers in your data because of how they tend to forward information. One way to spot them is to keep your eye out for emails that have been opened several times over 2-3 days.
3. Tag and Track Them
One way to track information is to use persistent uniform resource locators to see where the influencers are sending your information. This is an excellent tool because sharing information tends to represent a higher interest level than a download or click-thru analytic.
4. Sell Them on the Idea, Not the Solution
When pitching your business to an influencer, it is important to attempt to make your idea or solution become their idea. Influencers tend to be the most successful when they shine in front of their followers and peers. However, suppose you are presenting the whole picture and solution to an influencer. In that case, it is possible for them to feel threatened.
5. Give Away Ideas
Giving away free advice will most likely serve you in the future. Being generous will come back to help your business and others in your work.
6. Use Them to Remove Blockers
Influencers are masters at selling. They will help lead the buyer through all stages of the purchasing journey and will help reinforce the reasons why they are making the correct buying choices.
Read more about B2B Marketers and Influencers at thedrum.com