Q: What inspired the gritty, silhouette-style interviews? 

David: Honestly, the inspiration came from the collaboration of our team during one of our brainstorming sessions. With all of that creative power being bounced off of each other, this ended up being an amalgamation of several different ideas.

Q: Such terrific costumes and prop work made these videos shine. How did you put together such great outfits? And how can I get bling like Brock O. Lee? 

Linda: On the costumes, it’s not very romantic. Apparently tomatoes and bananas are popular costumes while broccoli really isn’t. Go figure. We got those first two from a pre-fab seller. Not necessarily the highest quality, but since the video was going to be shot in silhouette, we knew costuming would be forgiving.

The broccoli was a whole other thing. When we couldn’t find a prefabricated costume, I put some feelers out on social media and a friend from the Idaho Shakespeare Festival saw my plea and sent me the name of a costume maker. As for scoring some bling, you’ll just have to ask Mr. O. Lee where he shops!

Q: The wonderful acting talent really brought your script to life. How did you cast from the huge variety in the Boise theatre scene? How were the interviews and auditions? 

David: I think that education is incredibly important, and I wanted to find another way to make the videos relevant to Idahoans. I reached out to the theatre departments of local colleges and universities, asking if they had any students who may be interested in participating. We had a great response, so Linda and I spent a couple days conducting interviews and auditions to hone in on our cast.

Linda: Interviews were a blast, and I can’t speak for David, but shooting video was something super new to me. I’ve been on loads of photo shoots but never art directed a video. I can’t say enough nice things about the folks at North x Northwest. The producer really knew how to bring out the character in each actor. Knowing we were working with students who could use a little extra direction, he was happy to accommodate and did a fantastic job working with them. The editing team also did a really awesome job. True pros!

Q: Did you know from the start that the videos would be so chock-full of fruit and veggie puns? You really didn’t leaf any  out!

David: Linda and I love puns. Like, a lot. Most of the writing process involved sharing and laughing at puns. I’m sure the rest of the office questioned whether or not we were really working. But such is life when you work in an environment where you have the opportunity to flex your funny bone.

Linda: Definitely agree with what David said. I ❤ puns.